Reuben Blackwell

President & CEO

Mr. Reuben C. Blackwell IV is a native son of Roxboro, NC where he pastors Cornerstone Community Christian Church. A graduate of UNC-Chapel Hill, Blackwell’s lifetime work experience has focused on entrepreneurial and business development, non-profit management, international trade and corporate investment, as well as human service program design and delivery. Reuben Blackwell serves as the President and CEO of Opportunities Industrialization Center, Inc. (OIC). OIC offers comprehensive human services for communities in Edgecombe and Nash counties, providing basic education, job development and placement, youth leadership training and development, valued added business services and a full array of primary health care services to more than 25,000 people annually.

Mr. Blackwell has served as a member of the Rocky Mount City Council since 2000, is the Immediate Past Chair of the NAACP/College Endowment Foundation of the 6th District (covering North and South Carolina) of Omega Psi Phi Fraternity, Inc. and was recently awarded the Robert J. Greczyn, Jr. Community Health Center Leadership Award by Blue Cross Blue Shield of North Carolina for exemplary service in meeting the healthcare needs of North Carolinians and visionary leadership in the field of public health. A community liaison and social justice activist, Blackwell serves on several Boards of Directors and the Executive Committees of both the Rocky Mount Branch and the NC State Conference of Branches of the NAACP. Recently, Mr. Blackwell has been selected by the North Carolina Institute of Medicine to Co-Chair the NCIOM Task Force on Accountable Care Communities to address multiple determinants of health. His work in North Carolina has attracted the attention of the Governor, who appointed him to serve as a member of the NC Minority Health Advisory Council.

Reuben, his wife Neva and their children, Cooper and Saija, are longtime residents of Rocky Mount and call eastern North Carolina home.


At OIC, our attentive staff is available Monday through Friday to assist you or answer your questions.

402 E. Virginia Street
Rocky Mount, NC 27802

(252) 977-3730

Questions, Comments or Complaints?

The form below is for general comments, concerns, praises and complaints. All fields are required.

Note: Please do not send questions about medications, medical conditions, appointments, labwork, etc. through this form or by email. For clinical questions including medications, lab results and appointments, please use our Patient Portal.